Musicians and music fans have hit back at Spotify CEO Daniel Ek this weekend after the head of the Swedish streaming giant shared a post on Twitter/X claiming that the "cost of creating content" is "close to zero".
"Today, with the cost of creating content being close to zero, people can share an incredible amount of content. This has sparked my curiosity about the concept of long shelf life versus short shelf life," said Ek in a post shared May 29. "While much of what we see and hear quickly becomes obsolete, there are timeless ideas or even pieces of music that can remain relevant for decades or even centuries."
