Shoppers have slammed a 'messed up' Valentine's Day advert after a retailer shared a disturbing image of a sausage.
Online food retailer MuscleFood.com posted an image of its budget-friendly Love Sausage on Instagram, which included three people squeezing the cheese-filled sausage over a bathtub.
In the clip, there are three different hands clasped around the two-foot long, 400g pork sausage, which has the smoked cheddar insides spilling out, making quite the mess.