Mundo Hispano Digital said it has launched MundoNow Connect, which is designed to use first-party audience data to help advertisers reach Latino connected-TV viewers.
MundoNow said that by letting advertisers better target viewers on its connected TV platforms, it will be able to deliver more immersive experiences for brands.
In addition to MundoNow’s own channels, MundowNow Connect will help target viewers with quality Hispanic inventory on other platforms as well.
“MundoNow Connect provides reach and scale for brands seeking CTV inventory against content that Latinos actually watch, rather than unwatched content with inaccurate targeting,” MundoNow CEO Rene Alegria said.
“Access to accurate, proprietary first-party audience data and smart leveraging of new ad tech will win today's CTV race, every time,“ Alegria said. “MundoNow Connect paves the way for brands to target Hispanics, specifically bilingual and bicultural Latinos, at scale and unlike ever before.”
MundoNow said it has four decades worth of data on loyal viewers. That data becomes even more valuable as cookie deprecation forces many companies to rethink how they target consumers.
