Mumsnet calls for under-16s social media ban with cigarette-style health warnings

A Mumsnet billboard ad, part of its Rage Against the Screen campaign. Photograph: David Parry/PA

Mumsnet has launched a campaign to introduce a ban on social media for under-16s featuring health warnings in the style of those on cigarette packets.

The deliberately provocative national advertising campaign calls for all social media to be banned for children under the age of 16. The images on billboards and social media make a number of stark statements related to health.