Mums and pregnant people have declared their love for George at Asda's "stylish" new maternity range after spotting it online.
Supermarket giant Asda's in-house brand George boasts a legion of fans on social media, where its following continues to grow each week. Like many retailers, George optimises its social media presence to maintain a connection with fans by sharing regular photos and videos of all its most recent fashion, homeware and accessory releases.
Thanks to its extensive range of on-trend and budget-friendly items, George currently boasts 724K followers on Instagram. Recently, the brand delighted shoppers with footage of its new maternity products.
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With blue skies seemingly sticking around for the foreseeable, many shoppers are on the lookout for trendy items that'll keep them cool without compromising on style. This is especially the case for pregnant people, keen to find clothing that's both comfortable and fashionable.
Captioning a video, originally posted by popular coach Connie Simmonds, George penned: "Mama’s to be… save these looks for payday @conniesimmonds Especially when prices start from just £12.50". The items proved popular among Instagram users, with the video racking up more than 7,400 views and heaps of likes. Impressed shoppers shared their thoughts in the comments section.
Connie, the creator of the video, said: "THE BEST most comfortable and stylish I’ve felt being pregnant". Han said: "Beautiful".
Char told a friend: "not jealous at all…. Why [was] this never around when I was pregnant!!" Kirstie commented: "love!!!"
Lauren said: "there's some really nice pieces", adding a heart eye emoji. Rebecca said: "ooo love these".
Laura tagged a friend and commented: "some really cute maternity outfits here Em". Another Lauren said: "How pretty are these maternity clothes!!"
Katherina told a pal: "you need at trip to Asda". Other shoppers tagged their friends to direct them to Asda's post. You can find your nearest Asda store by clicking here.
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