
My heart was pounding. I had taken my daughter Liberty, then about 10 months old, to a mum and baby yoga class in west London, when suddenly there was an enormous scream from outside the venue – it sounded as if somebody was being murdered. We all ran out to investigate the source of the commotion. I looked over the railings. “Catch him!” one mum shouted, as a buggy snatcher fled out of sight from the pram park with three or four lightweight and collapsible YOYO prams over his shoulder.
These chic and lightweight French-designed buggies – one of the few that can fit into an aircraft holdall – are loved by celebrities including Keira Knightley, Eddie Redmayne, and Kim Kardashian. They cost around £399 new. That is, of course, before the add-ons: there’s the cup holder for your flat white, the leather handlebars and footmuff, the parasol and mosquito net. But as far as expensive strollers are concerned, it’s cheap. The average price of an upmarket buggy is more likely to be £700 to £1500, and others cost more. A top-of-the-range Cybex Platinum e-Pram costs £2,289, with its app-controlled rocking function to soothe your baby, while a Baby Dior Stroller in powder pink costs £2,600.