A divorcee who launched an independent natural deodorant business from her kitchen with her then-husband has said their motivation to continue working together after their marriage ended comes from their “passion” for the product and their desire to be role models for their two children. Laurie Dawson, 38, who lives in Essex, married Brett Sanders, 37, in 2007 and they have two children together – Tabitha, 14, and Seth, 11.
Laurie said she and Brett have always been interested in “organic living”, given their backgrounds in beauty and fitness, and had created her own moisturisers at home, but when it came to natural deodorants, they struggled to find an effective product. In an attempt to find a solution, Laurie and Brett decided to formulate something themselves and ended up creating a product that they used for several years but did not consider offering to other people, or selling, until much later.
After sharing the product with friends and family and receiving “really good feedback”, the pair decided to launch The Natural Deodorant Co in 2015 with just £500. The couple separated one year later and finalised their divorce in 2018, but the business they continue to run together has gone from strength to strength, with a current turnover of around £600,000.
