A mum has shared what she says is a 'bizarre' picture of two women shopping in Asda at 5pm, while wearing pyjamas and dressing gowns.
The woman said she would be "mortified" if someone saw her dressed the same in public, but said the pair didn't appear to be fazed at all. "It was just before 5pm and two women were walking towards the store in their pyjamas and dressing gowns," she told HullLive.
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"I couldn't believe it. If you are still in your pyjamas at that time of day that's your business but to go to the shops like that is just bizarre.
"I would be mortified if someone saw me out and about in my pyjamas. They didn't even look embarrassed or anything."
Another consumer, this time in Australia, had a similar view, as she was also unhappy at seeing a shopper in their dressing gown down the frozen aisle in the supermarket.
The woman sent a photograph to Yahoo News Australia, complaining that the choice of clothes showed "all dignity had gone out the window". And in 2017 a shopper snapped a picture of two women in the aisles shopping in pyjamas and dressing gowns in a Tesco in Salford.
A Sainsbury's spokesman told ITV at the time: "We welcome customers shopping in our stores and we don’t have a dress code for them."
An Iceland spokesman added: "At Iceland we welcome all customers. Shoppers can come and browse our aisles wearing whatever they like, as long as they are wearing something."
When approached for comment, a Lidl spokesman told ITV in 2017: "We do not have a policy relating to customer dress code."
A Marks and Spencer spokesman added: "We do not have a formal dress code in our stores and have not encountered any issues with shopping attire."
At the time, Asda said: "While we’d love all our customers to shop with us wearing head to toe George, so long as they’re not in their birthday suits we tend to leave outfit choice to them. After all, life’s one big catwalk!”
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