Parents are loving one mum's tip for getting fussy kids to eat cheaper brands of their favourite foods.
With food costs continuing to rise, many shoppers have understandably been searching for alternatives to bigger brands.
We've already reported on people swapping their Heinz beans and soups for supermarket own brands and earlier this month we shared how some shoppers are no longer buying Kellogg's or the other big breakfast cereal names after discovering the range at M&S.