A money-savvy mum has explained how she saved £75 on a huge £130 food shop - and is encouraging other parents to do this same.
Chanel Russell posted a TikTok video where she shows her fridge and freezer both filled to the brim with food.
In her fridge, you can see fruit and vegetables such as grapes, carrots and avocados, as well as other staples such as margarine and milk.
Her freezer is full of frozen vegetables, ready meals and meat including BBQ pulled pork.
It appears the majority of the food in the fridge was purchased from Iceland - and Chanel says it is enough to feed her family, including two children, for two weeks.
Taking to TikTok to reveal her money-saving tip, she wrote on top of her video: "It pays to shop around, it used to cost me £130."
Chanel later confirmed that she did indeed pay just £55 for the huge haul after one person commented she was "talking s**te".
In a second video posted on her TikTok page, she showed her online receipt and zoomed in on the total, which was £68.56.
However, following discounts of £14.15 and a fee of £0.80, the total bill came to £55.21.
Other money-conscious shoppers were full of praise for Iceland for their purse-friendly prices.
"Iceland’s the one for a quick shop I love it," one person wrote.
Are you worried about rising food prices? Let us know: mirror.money.saving@mirror.co.uk
While another added: "Search on Google for a discount code next time too.
"I did the other day and found one that gave me £8 off - you do have to spend a certain amount for that."
"I done my first online Iceland shop yesterday coming tomorrow!" someone else wrote.
"Was brilliant full week for £45!! Made up!"
"Iceland is so worth it for food shopping. Their five for a fiver deals are really gd when they are on too," another person agreed.
Another said: “I spend £161 a week on shopping, where I’m I going wrong!”
How to save money in the supermarket
Taking advantage of discounts and shopping in cheaper stores are just some of the ways you can save money in the supermarket.
Here are other ways to cut back on the cost your food shop.
- Compare prices using websites such as Trolley.co.uk.
- Try the Downshift challenge; this is where you swap branded goods for supermarket-own labels.
- Write a list to reduce impulse buys and spending on what you've already got in the cupboard.
- Freeze any leftovers that can be eaten at a later date to avoid food waste.
- Choose a smaller trolley or basket to reduced the amount you can carry.
- Always check out the reduced sections.
