The days of feeding a family at a mid-priced supermarket are over for many parents.
Grocery shopping bills have been rising for more than a decade with large numbers ditching the big four – Asda, Morrisons, Sainsbury's and Tesco – for no-frills chains such as Aldi and Lidl. But the big four have long been trying to compete with the German giants with their own budget ranges.
And Leeds-based Asda has gone all out with a new Just Essentials range with 300 products – 50% more than the old Smart Price range – all in bright yellow packaging. The range has been so popular Asda has had to limit shoppers to three items per product.
