A young boy with learning disabilities was “beaming” after receiving an inclusive sign language greeting on a trip to his local supermarket. Ernie Conway, 10, was shopping with mum Helen at Asda Longwell Green when he spotted the video screen with a British Sign Language message welcoming customers to the store.
Ernie, who has Down's syndrome, has used sign language since he was little as one way of communicating with Helen, his dad Rich and twin brother Ted. Helen and Ernie, who also has coeliac disease, were after ingredients for gluten-free chocolate brownies when they passed the video message on their way in.
As Ernie stopped to copy the signs on screen, Helen took a video which she shared to her Twitter account. Helen said: “It’s a big interactive screen, with a film of a man signing along to say welcome to the store, we hope you enjoy your visit, and if you need help just ask one of our colleagues.