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Liverpool Echo
Liverpool Echo
National
Remy Greasley

Mum and daughter quit job and created 'just what Birkenhead needs'

Every day is different at one shop in Merseyside, run by a mum and her daughter.

Helen Swainbank, 32, and mum Elaine Wildman, originally from Bootle, opened The Vintage Emporium back in 2012 after both had spent years as successful accountants. An opportunity arose after the building which houses their current shop was acquired as part of a deal relating to Helen's dad business, and soon mum and daughter were had both "packed in" their jobs to run a full time antique store.

After ten years in the business, "customers are the main joy" for the pair, who said that every day is different as they travel around the area in search of unique antiques and other wares for their loyal customers, some of whom have been there since the beginning.

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