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Fortune
Fortune
Emma Burleigh

Multimillion-dollar restaurant CEO splurged on Range Rovers and McLarens—but now he's 'mindful' about spending because the economy is so unpredictable

Big Dave's Cheesesteaks CEO and founder Derrick Hayes (Credit: Paras Griffin / Contributor / Getty Images)
  • Derrick Hayes, the millennial founder and CEO of multimillion-dollar chain Big Dave’s Cheesesteaks, grew up in “survival mode” selling bean pies and newspapers in Philadelphia. Once he hit success by selling a $12 cheesesteak every 58 seconds, he decided to splurge on luxury cars, including Bentleys, a McLaren, Audi R8, and G-Wagon. But in this economy, he says, people should spend wisely as everything is too uncertain.

When the big paychecks roll in after building a successful business, it may be tempting to splurge on designer clothes, luxury mansions, and high-tech gadgets. When Derrick Hayes—an entrepreneur who grew up in “survival mode” selling bean pies and newspapers on the streets of Philadelphia—finally made it with his multimillion-dollar fast-casual restaurant chain Big Dave’s Cheesesteaks, that meant he had the chance to finally get behind the wheel of some flashy cars. 

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