More than £4m has been earmarked for a five-year plan to attract major conferences and sporting events to ACC Liverpool.
The Liverpool City Region Combined Authority is to vote on proposals for a £4.37m fund, with £1.42m coming from the authority and the rest from private sources.
The money would be used to "ensure Liverpool remains competitive in attracting lucrative business visitors" by offering funding support to national and international conferences, as well as major sporting events at ACC Liverpool.
READ MORE: Click here to sign up to the BusinessLive North West newsletter
The fund would also go towards research and engagement support at the Liverpool Convention Bureau.
A vote is due to be held at Friday’s combined authority meeting.
Hoteliers and serviced accommodation owners in Liverpool will start balloting on October 28 over creating an Accommodation Business Improvement District (ABID) that would provide the private sector funds for the initiative.
Inclusive economy and third sector portfolio holder Councillor Janette Williamson said: "We are working hard to ensure Liverpool City Region’s visitor economy recovers strongly from the pandemic. Last year we approved a £1.5m fund to attract visitors back to the city region.
"Ensuring Liverpool City Region remains competitive in attracting major conferences and events is vital, if we are to increase the number of business visitors who occupy hotel rooms during weekdays. These events also allow us to showcase the city region’s strengths to potential investors."
Culture, tourism and the visitor economy portfolio holder Councillor Mike Wharton added: "Our visitor economy is vital to our region’s prosperity and business visitors and conferences are a crucial part of that sector.
"If approved, this investment will enable us to really sell the city region, attracting high-profile conferences and sporting events, and ensure that we can compete with major cities."
READ MORE:
Scale of pandemic's impact on THG-owned King Street Townhouse Hotel and Hale Country Club revealed
Urban Splash to limit projects over 'prospect of lasting economic downturn'
Mayor Steve Rotheram calls out hotels over Eurovision prices hike
Former Spotify investor helps AI tech firm Connex One raise £93m
Almost 50 jobs lost as private hospitals sold out of administration
