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Birmingham Post
Birmingham Post
Business
Abigail Turner

Mulberry profits remain steady with investment in global brand awareness driving sales

British sustainable luxury brand Mulberry has said that trading is line with expectations despite a difficult economic environment.

The Somerset-headquartered group reported that its revenue was slightly ahead of last year and underlying group profitability weighted to the second half. The heritage brand saw an improvement in retail revenue over the second half of the year, which it credits to good performance in the UK and an 'improving' environment in China.

The company has further invested in the Asia Pacific region, including the launch of a duty-free store in Hainan, China. It also assumed full ownership of Mulberry Australia following the acquisition of five stores previously run by the group’s Australian franchisee.

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