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Sijun Shen, Lecturer, Media and Communications Studies, Monash University, Monash University

Mukbang, #EatWithMe and eating disorders on TikTok: why online food consumption videos could fuel food fixations

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You might have come across #EatWithMe videos on TikTok, which typically feature young women eating food while encouraging viewers to eat along with them. Many such content creators say they aim to help people with eating disorders overcome their fear of food.

But some videos tagged #EatWithMe also feature the hashtag “mukbang” (which are videos showing people eating an often vast amount of food).

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