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Bangkok Post
Bangkok Post
Business

Muji adjusts strategy to reach Thai buyers

Muji opens its first roadside store at Robinson Ratchapruek today.

Muji Retail (Thailand) Co, the homewear and lifestyle retailer, has fine-tuned its business strategies to reach more Thai customers and drive its sales growth in the longer term.

Akihiro Kamogari, the company's managing director, said it plans to open new Muji stores at smaller shopping complexes to access more Thai consumers.

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