Channel 4 viewers were left cringing on Wednesday evening as Katie Price confused paint brand Dulux with condom company Durex while out buying supplies for her home renovation.
The Channel 4 series has documented Katie's battle to renovate her run down Sussex family home, known as the 'mucky mansion', to its former glory.
The second episode of Katie Price's new Channel 4 documentary series aired on Wednesday and saw the former glamour model tackle more rooms in the house after completing eight-year-old Jet's jungle bedroom.
But as Katie went out to the shops with her children in tow, she pulled a container of white Dulux paint and mistakenly referred to it as Durex.
Mucky Mansion fans took to Twitter to cringe and laugh at Katie’s comments in equal measure.
One incredulous fan wrote: “Did Katie Price just refer to dulux paint as durex?? #katieprice #muckymansion”
While another said: “Katie Price called Dulux Durex? #MuckyMansion”
A third tweeted: “Dulux and Durex marketing teams both cringing there #MuckyMansion”
A fourth social media user posted: “Mistaking Dulux for Durex would explain why she has so many kids though. #MuckyMansion”
Another fan weighed in after the gaff to say: “There’s no denying how likeable Katie Price is #MuckyMansion”
The series has followed former glamour model Katie as she and a team of cleaners, builders and decorators overhaul her infamous Sussex home to make it fit for her family to live in once again.
Determined to make it a sanctuary for her family, Katie has said she’s ready to get her hands dirty and do up the 19-room property.
Prior to the three part series, Katie said her home would no longer be the 'Mucky Mansion' after the extensive renovations, saying: "I’m making it a home."
She added: "I’m getting my hands dirty and doing a lot of the work myself and, with the help of my amazing family and some brilliant friends, I’m putting the past behind me and rebuilding.
"My house is a bit like my life, it’s being put back together like I’m being put back together."
Over three episodes, fans have watched Katie’s attempts to create a happy home and try to free herself from the bad memories of the property - which has been targeted by vandals and fell into ruin.
The home improvement show is the latest in a longline of documentaries about Katie's chaotic life following the likes of Katie Price: My Crazy Life and Katie Price: Harvey and Me, which followed Katie and her disabled son Harvey as he turned 18.
Channel 4 promised fans would see a different side to Katie in the new series, with bosses saying: "From designing the perfect bedrooms for her children to overseeing a kitchen makeover and replacing chimney pots, we see Katie like never before, crafting, decorating and upcycling.
“We also see Katie as a mum, daughter and sister as well as hearing about her journey to mental healing as she discusses hitting rock bottom and accepting the need for help.”