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Laura Glitsos, Lecturer in Arts and Humanities, Edith Cowan University

Much wow, very meme: what the revival of the ancient doge meme tells us about the lifecycle of the internet

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In early April, when Elon Musk randomly and very briefly replaced the Twitter bird logo with the face of the “doge” meme, the value of the dogecoin both rose and fell by a matter of billions of dollars in value on the cryptomarket.

Internet users revelled in the idea that a simple doge meme could impact the real world in such a dramatic way. This relative absurdity is also coupled with the fact that dogecoin itself was started in 2013 as a “joke coin”, but is now the seventh biggest cryptocurrency in the world.

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