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MSNBC's Rebrand Is Also a Korean Website for Explaining What Snowmobiles Are, LOL

You’ve gotta love a complete lack of corporate oversight, especially when it involves… snowmobiles? In a sweeping rebrand of their news channel, MSNBC changed its name to My Source News Opinion World, or MS NOW, according to a new report from The New York Times.

Apparently, the change is occurring because NBCUniversal is converting a number of its cable television outlets into a new company, Versant, which effectively severs its ties with the NBC portion of MSNBC. Whatever that means.

But if you go looking for MS NOW on the interwebs, perhaps dialing up msnow.com on your browser, you won’t find a rebranded corporate news broadcast, but instead you’ll land on a site registered in Gyeonggi, South Korea, that’s promoting snowmobiles. Yes, snowmobiles.

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