MSNBC still exists for now, but in the coming months, it’ll be broadcasting under a new name. The cable news network’s soon-to-be parent company Versant announced this morning that it’ll be giving many of its brands new logos and will officially be rebranding MSNBC to MS Now (My Source News Opinion World) at a yet to be announced date in the future.
If all that sounds very confusing for you, I can assure you it is. I really try to keep up with this stuff, and there’s a lot I remain confused about. Still, let me try to sum up in an easy to follow way. Comcast has decided to split up NBC’s television and streaming empire. NBC Network is going in one direction, along with NBC Sports, Bravo, Peacock and the theme parks. The other cable networks including USA, E!, SyFy, Oxygen, CNBC and MSNBC, among others, will all join forces under a new publicly traded company called Versant, which will be run by Mark Lazarus.
