MSI is reportedly on track to ship more than 10 million motherboards in 2025, the first time it would hit such a milestone while matching Gigabyte, according to DigiTimes. The surge is credited to strong demand for boards built around AMD’s X870 and Intel’s Z890 chipsets, along with crowd-pleasing thermal designs and aesthetics across product lines. Not to mention, the value proposition of its higher-end models that offer flagship quality for a little less.
Rather than diving headlong into the AI server race like its local competitors Asus and ASRock, MSI has taken a measured approach — and reportedly plans to gradually increase shipments from the second half of 2025 while leaning on traditional strengths such as motherboards, graphics cards, and notebooks. Notebook shipments are forecast to reach around 2.55 million units this year, up 5–6% year-on-year, while GPU deliveries are expected to hit 5 million units—tying ASUS for market leadership. The company's Q2 revenue already reflected this momentum with sales topping NT$61 billion (roughly 2 billion USD) and first-half total reaching a record NT$114.9 billion (about 3.8 billion USD), driven largely by demand ahead of tariffs.
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