If you've ever purchased a present for a friend from a shop that annoyingly decides to place their stickers slap-bang in the middle of the packaging, you'll know how annoying it is, and the realisation can make your heart sink.
Sometimes, it may even put you off purchasing the product in question as you're worried about how you'll get the sticker off, not wanting to reveal that the gift was a bargain.
And of course, if you're a parent, you'll know how much of a gross sticky residue stickers will leave if they're put on your windows, doors - and basically anywhere kids can get their hands on.