There are three things in life that are inevitable. Death, taxes and loo brushes very quickly becoming disgusting after a couple of uses.
However, instead of throwing away your cleaning device and buying a new one when it starts collecting debris - which is incredibly bad for the environment - you should try out a cheap and easy method of cleaning it, with domestic experts arguing that one trick in particular will have it factory fresh in no time.
Some have even referred to the cleaning method as 'the holy grail'.