MrBeast is facing backlash online after launching a new version of his challenge format, in which contestants are reportedly attempting to eat their way through an entire grocery store for a $1 million (£790,000) prize. Critics on social media have described the idea as 'psychological warfare' and questioned whether the challenge has gone too far.
The discussion began after viral posts claimed that in an earlier version of the challenge, contestants stayed inside a grocery store for 67 days without contact with the outside world. According to those posts, they were even offered $250,000 (£197,500) but still refused to leave.
