YouTube's most-subscribed creator, MrBeast, has removed a newly launched AI-powered thumbnail generator following a wave of backlash from fellow content creators. The decision was announced via social media on 26 June.
The tool, developed under his creator analytics company ViewStats, had only been live briefly. It promised to help YouTubers boost video performance by automatically generating high-engagement thumbnails. But the reaction from users was not what MrBeast, real name Jimmy Donaldson, had anticipated.
