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International Business Times UK

Annalyn Zoglmann

MrBeast, Inc.: The $5.2bn Entertainment Empire That's Still Bleeding Cash

Jimmy MrBeast Donaldson Entertainment Amazon Beast Industries

MrBeast Jimmy Donaldson

KEY POINTS

MrBeast's company, Beast Industries, is valued at $5.2 billion but has faced multimillion-dollar annual losses.
New Amazon series 'Beast Games' marks his expansion into traditional streaming.
Silicon Valley veteran Jeff Housenbold is leading efforts to professionalise operations and control costs.

YouTube megastar Jimmy 'MrBeast' Donaldson has built an entertainment empire unlike anything the creator economy has seen. From giant real-life game shows to multimillion-dollar giveaways, his channel has become a global cultural phenomenon.

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