Beast Industries, the creator-led enterprise built by YouTube sensation MrBeast, said it has acquired Step, a financial technology company focused on money management and financial education. The deal is considered one of the most significant milestones for Beast Industries as it expands into the financial world from digital content. The objective is to assist youngsters with understanding money, such as saving and spending wisely, building credit, and planning for the future. With Step, Beast Industries said it wants to use its enormous reach to bring simple and practical financial tools to a younger audience.
MrBeast, whose real name is Jimmy Donaldson, shared that the idea behind the acquisition is deeply personal. He said he never learned about investing, credit, or managing money while growing up, and wants to change that for others. Step already had more than seven million users before the deal and is known for making banking and financial learning easier for teens and young adults. With Beast Industries’ influence and Step’s technology, the companies believe they can make financial education more accessible and less intimidating.
Beast Industries strengthens its focus on financial education with Step deal
Jeff Housenbold, CEO of Beast Industries, said financial health is an important part of overall wellbeing, yet many people lack the right tools and knowledge. He explained that the acquisition is meant to meet audiences where they already are, using technology to help them build better financial habits. Step’s engineering team and fintech platform will now work closely with Beast Industries to develop new products focused on financial wellness.
Step’s CEO and co-founder, CJ MacDonald, said the partnership would help the company grow even faster and reach even more users. He said that when it came to helping people and giving back to society, both companies shared similar values. Step has in the past partnered with some of the top investors in the world, including Stephen Curry, Charli D’Amelio, Justin Timberlake, Will Smith, and even The Chainsmokers.
The acquisition fits into Beast Industries’ wider strategy of combining creator influence with consumer products and services. Along with popular ventures like Feastables and its philanthropic efforts, the company is now adding financial tools to its portfolio. Step will continue offering banking services powered by Evolve Bank & Trust, with deposits insured up to $1,000,000.
Overall, the deal shows how Beast Industries is moving beyond entertainment and into areas that can have a long-term impact. By focusing on financial literacy, MrBeast and his team hope to give millions of young people a stronger and more secure financial future.
