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The Times of India
The Times of India
World
Global Sports Desk

Mrbeast Bets On Ai Toy: Star takes 55% of Ball 2; viral hype must prove lasting demand

MrBeast has built a career on turning unusual ideas into viral sensations. Now, the YouTube star is betting that the same formula can sell an everyday object with an unexpected twist. During his debut on Shark Tank , Jimmy Donaldson backed Ball 2, an AI-powered toy that promises to make ordinary play more interactive. The $250,000 investment came despite doubts from other investors, who questioned whether technology alone could convince customers to choose this ball over countless cheaper alternatives. The deal puts MrBeast's marketing instincts to the test, with the product's future depending on whether its novelty can attract lasting demand.

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