The hard work that goes into going viral almost never makes the highlight reel. The cost is becoming very clear for Jimmy Donaldson, the man who turned YouTube into a multibillion-dollar business. Millions of people watch the amazing stunts and huge giveaways, but the truth behind the scenes is much less glamorous. It means long hours, constant planning, and a way of life that doesn't leave much time for anything else.
Donaldson recently revealed that truth, and the picture is very intense. Not only does he get inspired, but he also follows strict schedules and does what he says he will do. The speed is so high that he even says it's not good for you. Still, he shows no signs of slowing down as his ambitions stretch far beyond YouTube and into building a global entertainment empire.
