Mr Price has launched a range of stunning and affordable communion dresses in an effort to make an expensive time for families a little bit easier.
The dresses range from €17.99 to €29.99 and can be bought from all of their shops across Dublin.
The shop feels it is important that all kids can look great on their big day, in a dress that don't have to break the bank.
Mr Price's Marketing Director said that a special time for families can often be a stressful one.
Laura Blighe said: “First Holy Communion is a really special time for families in Ireland but unfortunately it can be costly, that’s why we have reduced our communion dresses to half price.
"We wanted to give our customers some options to make the occasion more affordable. We expect the range to sell out quickly, so we advise getting to your local Mr Price store as soon as possible to avoid disappointment."
Customers were thrilled to see the new range and praised the shop for their initiative.
One person commented: "It's so nice to see more affordable communion wear around these days, I remember it literally cost hundreds unless someone you knew could make it, takes a lot of pressure of parents who are struggling, and these dresses are beautiful. Less is more"
Another said: "Some parents literally leave themselves in debt for events like a communion. My mam was a single mother with twins and 20 years later I still remember how she struggled to dress us both. Budget dresses weren't around then. This is great.
"Communion shops won't be out of business. This will just help lower income families!!"
To get the latest breaking news straight to your inbox, sign up for our free newsletter