Mr Fogg’s Apothecary: Inception group head to Mayfair for first new bar in four years

Liquid cures: the new bar has subtle nods to its Victorian-era inspiration

(Picture: Johnny Stephens)

In a promising sign for London’s post-pandemic bar scene, the Inception Group — best known for the Cahoots and Bunga Bunga bars — have just opened their first bar opening in four years, and it’s their most upmarket venue to date.

Inception founders Charlie Gilkes and Duncan Stirling opened Mr Fogg’s Apothecary today on Brook Street in Mayfair. It sits opposite Claridge’s Hotel and, perhaps to live up to its famous neighbour, is somewhat grander than any of its Mr Fogg’s siblings across town, which includes a Fogg’s pub in Covent Garden and the original Fogg’s bar on Bruton Lane.