Back in 2010, Apple had a problem. The company was taking a kicking in the media and from angry customers because of a minor flaw in its brand new iPhone 4: if you held the phone the wrong way, it lost signal. The brouhaha was even conferred with the requisite suffix, ‘antenna-gate’.
At a hastily-arranged press conference, Steve Jobs conceded: “We’re not perfect... phones aren’t perfect. But we want to make all of our users happy.”
