MPs to investigate influencer pay amid evidence of racial gap

Nifè, an influencer based in London, has earned more than £150,000 since the end of 2021 with the help of brand partnerships. Photograph: -

For social media influencers, success comes in units of thousands and millions – but for many of them that is followers, not pounds.

This month, MPs recommended that the government investigate pay standards in the industry as part of a wider review of the influencer market, citing inconsistent pay rates and evidence of a racial pay gap.