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The Conversation
The Conversation
Ken Ho, Assistant Professor of Infectious Diseases, University of Pittsburgh Health Sciences

Mpox, AIDS and COVID-19 show the challenges of targeting public health messaging to specific groups without causing stigma

Fear-based public health messaging can both motivate and alienate at-risk groups. AP Photo/Gillian Allen

During infectious disease outbreaks, clinicians and public health officials are tasked with providing accurate guidance for the public on how to stay safe and protect themselves and their loved ones. However, sensationalized media coverage can distort how the public perceives new emerging infections, including where they come from and how they spread. This can foster fear and stigma, especially toward communities that are already mistrustful of the health care system.

The racial and sexual stigma surrounding monkeypox is what spurred the World Health Organization to rename the disease to mpox in November 2022. While this is a step in the right direction, I believe more work needs to be done to reduce the stigma surrounding infectious diseases like mpox.

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