Viewers moved to streaming at an accelerating rate in the fourth quarter, according to the latest Trends Report from Vizio’s Inscape unit, but consumers have stopped adding streaming apps, perhaps hoping for bundles that will help them more easily access programming.
Inscape, which gets its data from millions of opted-in smart TV sets, says streaming increased its share of viewing time in the U.S.by 5.7 percentage point to 57.3% in the fourth quarter. That left cable and satellite combined with a 33,8% share. Over three year, streaming’s share has risen from 49.4% while the combined share for cable and satellite is down from 41.5%.
