
When it comes to digital pets, you might be more familiar with the iconic Tamagotchi. But there's a new anime-inspired digital pet that is all the rage in Japan, and it's due to be released in the UK in the coming weeks.
Punirune, a new digital pet toy, has captivated fans of Japanese anime culture, with more than 700,000 sold since 2021 across Japan, Korea, Taiwan, Hong Kong and Macau. And it's soon be released in the UK. For those who are unsure, anime is a style of animation that originated in Japan - you might find that your child is already a fan of these anime shows - and features fantastical themes and messages about resilience, self discovery, and fighting for what's right. While anime might have started in Japan, it has fans of all ages all over the world. And the Punirunes anime series, which premiered in October 2022, is the major inspiration behind a new interactive pet.