For fans of Mario and Luigi, the moustachioed plumbers who began life as blocky 2D pixels in the early 1980s, the prospect of a $100m feature film stuffed with special effects and Hollywood stars including Chris Pratt, Jack Black and Seth Rogen could feel like defeating the boss in the final level of a platform game.
Now the box-office-busting Super Mario Bros movie, alongside the critically acclaimed success of TV phenomenon The Last of Us, are set to fuel a record decade for gaming adaptations, as film and TV companies turn their sights elsewhere after years of mining comic books for superheroes.