
One of the most iconic and well-known mixed alcoholic beverages of all time is set to enter the ready-to-drink category thanks to a partnership between two historic beverage companies. Here are the details.
What Happened: Beverage giants Coca-Cola (NYSE:KO) and Brown Forman Inc (NYSE:BFA)(NYSE:BFB) announced a partnership to bring the iconic Jack & Coke drink to retail outlets as a ready-to-drink, pre-mixed cocktail.