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The Guardian - UK
The Guardian - UK
Lifestyle
Chloe Mac Donnell

Move over fashion week: Chanel and Dior soft launch creations at Venice film festival

Julia Roberts and Amanda Seyfried
A triumph for sustainability or a marketing stunt? Julia Roberts (left) and Amanda Seyfried in the same Versace outfit. Composite: Shutterstock/Getty

After a year of musical chairs in the fashion industry, September is poised to be one of its biggest show months ever, with debut collections from 15 creative directors.

Rather than waiting for the catwalk, over the past 10 days brands including Chanel and Dior have given themselves a head start at the Venice film festival, using its starry red carpets and even gondolas to soft launch looks from their newly installed designers.

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