In the outdoor world, few of us will admit to being sartorial snobs – we rate functionality over fashion, right? So long as it works in the hills, we don’t give a toss about how it looks in the bar afterwards. Except… we’re all lying to ourselves aren’t we?
Go into any Peak District pub or alpine-area café, attend an outdoor festival, a talk by an adventure celebrity, or just look around during a trail-running, mountain biking, kayaking or climbing event and you’ll see that everyone is at it: we’re all checking out one another’s threads and making judgements. Nice jacket. Lovely softshell. Tasty trail-running shoes. Damn – bet that Arcteryx top cost a bit…
