While Samsung and Google have dominated the high-end smartphone market in some form or another, companies like Motorola and OnePlus are often seen as the underdogs. That said, 2024 has proven that both companies still have what it takes to make a splash in the North American smartphone market, and 2025 could be the time when both companies shine.
Motorola and OnePlus took very different approaches with their launches this year, with varying degrees of success. On the one hand, there was a sense of focus and restraint, with products offering improvements that finally give us the impression that Motorola and OnePlus are finally on the right track. On the other hand, both companies fell short in ways that would make them truly stand out among juggernauts like Samsung and Chinese OEMs.
