Motive (formerly KeepTruckin) started in 2013 as a compliance-focused ELD provider and has since grown into a platform trusted by over 120,000 businesses, from owner-operators to Fortune 500 companies like Halliburton and Maersk. Today it covers GPS tracking, driver safety, asset monitoring, and fuel spend management from a single interface. If you're weighing your options, it sits among the stronger entries in our guide to the best fleet management software.
TechRadar reviewers spend hundreds of hours each month testing and comparing B2B software across every major category. For 2026, our top pick in fleet management is Samsara, which pulls ahead of Motive on several features including custom route locations and SMS-based geofence alerts. That said, Motive holds its ground in areas that matter most to regulated, safety-focused operations.
