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The Guardian - AU
The Guardian - AU
Lifestyle
Isabella Lee

Mother-daughter fashion duo inspired by country Queensland win National Designer award

Designer Grace Kelly (centre) with models wearing her label Joaen.
Designer Grace Kelly (centre) with models wearing her label Joaen. On Tuesday evening she won the National Designer award at Melbourne Fashion festival. Photograph: Danielle Castano

In 2024 Grace Kelly closed her Brisbane-based brand Joaen to reassess its viability. On Tuesday night during Melbourne Fashion festival, she won the National Designer award – the most prestigious award for emerging talent in Australian fashion.

“It’s such a whirlwind,” said Kelly. “I didn’t expect this so quickly.”

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