GapStudio's Autumn/Winter 2025 campaign features two recognisable (and extremely similar) faces: Gwyneth Paltrow and her daughter, Apple Martin. The mother-daughter duo front the new collection in their first-ever campaign together, and we're eagerly anticipating shopping the collection, which launches on 2 October.
Shot by Italian-American photographer Mario Sorrenti, this campaign emphasises the idea of a shared wardrobe between generations, blending timeless and enduring designs with quality craftsmanship, and it's the first time the mother-daughter duo have shot a campaign together. GapStudio was launched this year by GAP's new creative director, Zac Posen, signalling the brand's evolution.
