It's no secret that some companies are more valuable than others, but what's the value of a really strong brand?
Independent consultancy firm Brand Finance compiled 2024's most valuable brands based on a series of factors including brand strength, brand performance and commercial success.
While it's certainly less finite than market capitalization, it's hard to argue the value of consumers recognizing a product from little more than a logo.
Transcript:
Think about the phone you have.
Did you buy that phone because of a ton of personal research or because of the logo on the box?
Bear with us:
Market value measures the entire worth of a company.
The number is based on the company’s performance, the conditions of the stock market, and a slew of other finite and very measurable factors.
However, brand value is less concrete.
It uses customer loyalty and brand recognition to gauge what a brand is worth to the people that buy it.
So the question is, what are you willing to pay for a company’s reputation?
Independent brand consultancy firm Brand Finance ranked 2024’s 10 most valuable U.S. brands
Coming in at number 10 is Tesla (TSLA) with a brand value of $58.27 billion.
- Market cap: $824.92 billion (July, 2024)
Next is Starbucks (SBUX) at $60.67 billion.
- Market cap: $82.13 billion (July, 2024)
Meta-owned (META) Instagram sits at $70.44 billion.
- Market cap: $1.36 trillion (July, 2024)
Verizon (VZ) stands out as the only telecommunications company at $71.75 billion.
- Market cap: $172.92 billion (July, 2024)
Facebook (META) outweighs sister brand Instagram at $75.72 billion.
- Market cap: $1.36 trillion (July, 2024)
At number 5 is Walmart (WMT) at $96.84 billion.
- Market cap: $566.35 billion (July, 2024)
Amazon (AMZN) takes a major leap forward at $308.93 billion.
Market cap: $2.08 trillion (July, 2024)
Third on our list is Alphabet-owned Google (GOOGL) at $333.44 billion.
- Market cap: $2.37 trillion (July, 2024)
In second place is Microsoft (MSFT) at $340.44 billion.
- Market cap: $3.47 trillion (July, 2024)
And if you’re watching on your iPhone, it will be no surprise that Apple (AAPL) is the envy of all with a stunning brand value of $516.58 billion.
- Market cap: $3.57 trillion (July, 2024)
