For most, passion during the Welsh national anthem boils over, but for one man inside the Principality Stadium all he cared about in that moment was his pint.
It's Wales v Scotland in the autumn Internationals at the Principality Stadium in 2018. Cardiff is booming as usual and the scene is set inside the Welsh rugby cauldron.
The stadium is belting out Hen Wlad Fy Nhadau, from the likes of George North on the pitch to the most diehard Welsh rugby fans in the stands. Apart from one man.