Apple’s first foldable iPhone — expected to be called the iPhone Ultra — still exists mostly in rumors, supply chain whispers, and analyst notes, but the prospect already feels less niche than it did a year ago.
There’s clearly an appetite among iPhone owners for something new. Apple's yearly upgrades have become smoother, faster, and more polished, but also more familiar. Better cameras, brighter screens, and faster chips are nice and definitely still matter, but they rarely change the basic shape of the thing in your pocket.
