Victory in Sunday’s Championship play-off final could be worth at least £170 million to either Huddersfield or Nottingham Forest as they battle for “the most lucrative prize in world football”.
Analysis carried out by Deloitte’s sports business group suggests future revenues for the victors could rise to in excess of £300million over the next five seasons if they manage to retain their new-found Premier League status at the first attempt, something only five of the last 10 winners have achieved.
